Belinda Bencic will be donning a new logo on the tennis courts upon her comeback from injury.
On Thursday, April 27, Bencic hard-launched her new partnership with Japanese sportswear brand Asics. The announcement comes a month after the brand’s major ambassador – World No. 1 Iga Swiatek, parted ways to team up with Roger Federer-backed Swiss manufacturer On.
The news also means Bencic has joined the likes of Andrey Rublev, Marta Kostyuk, Elina Svitolina, Sloane Stephens and Donna Vekic, among others, in terminating their partnership with American sportswear giant Nike this year.
Bencic was sponsored by Nike for six years, from March 2017 onwards. Prior to that, she also donned kits from Adidas and Yonex.
The former World No. 4 will be seen in Asics attire going forward. She is expected to wear Asics’ Solution Speed FF 2 shoes in her next tournament appearance.
In the video announcing her new sponsorship deal, Bencic reminisced about her first pair of Asics shoes from her junior days.
“My first ever Asics shoes that I wore. I can remember these were like, [we] were on a cloud,” she said.
The Tokyo Olympic gold medalist expressed her excitement about joining the Asics family and remarked that it was a full-circle moment for her.
“It’s a great feeling that finally now, I am with Asics. They are the best shoes. It’s such a cool feeling that I can finally, officially wear them. I’m really happy that the circle is closing in. Nothing feels better than playing in Asics,” she said.