HomeNewsOur Air Fest Taking Place This February 29 To March

Our Air Fest Taking Place This February 29 To March

 

I hope all you East Coasters had a cozy nor’easter. By the time the snow stopped this morning and I tried to take my baby outside for some winter frolicking, it had already turned to slush. He doesn’t know the difference, but I am bummed!

Today, we’re looking at layoffs at SiriusXM, a new podcast deal for Meghan Markle, and how the “Swift Effect” made Travis Kelce’s podcast a top 10 hit. But first, one more programming announcement for Hot Pod Summit!

 

 

One thing we keep hearing from readers and Hot Pod Summit attendees is a desire to understand what on earth is going on with podcast advertising. Between falling CPMs, challenges with metrics, and YouTube’s increasing dominance in the space, there is a lot to unpack. I am excited to announce that Kelli Hurley, global head of revenue partnerships at SiriusXM, and Tomas Rodriguez, senior director of audio partnerships at The Trade Desk, will be joining me onstage to discuss the state of the ad market. I know I have a lot of questions, and I am sure you do as well.

 

Hot Pod Summit, our invite-only event for leaders in the podcast industry, is happening on Wednesday, February 28th. The summit will kick off On Air Fest Brooklyn 2024 and is hosted in conjunction with our friends at work x work.

 

On Air Fest will be taking place February 29th to March 1st. You can see the lineup for On Air Fest here, including Malcolm Gladwell, Stephen Dubner, Norah Jones, Laurie Anderson, Seth Meyers, Nick Quah, Avery Trufelman, and talent from Audible, Netflix, iHeart, WBUR, Vox Media Podcast Network, and more. Click here to buy tickets to On Air Fest.

Thank you to our official lead sponsors for Hot Pod Summit 2024: AdsWizz and Simplecast. AdsWizz runs a self-serve advertising platform for creating and running audio ads. Simplecast offers podcast hosting, distribution, and analytics.

This is surely as great a victory as winning the Super Bowl. Edison Research released its list of top podcasts during the fourth quarter and found that the “Taylor Swift Effect” on New Heights with Jason and Travis Kelce is very real.

Between October and December, New Heights was the sixth most popular podcast, up from number 67 the prior quarter. It is worth keeping in mind that Swift and Travis Kelce went public with their relationship in October.

Edison’s ranking is based on survey responses rather than raw listening data, but it is considered to be extremely reliable. At number six, New Heights is more popular than blockbuster shows like This American Life, SmartLess, and The Ben Shapiro Show.

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