Peso Pluma is YouTube’s most viewed artist of the year in the U.S.
The Mexican music phenom beat out Taylor Swift, Drake, YoungBoy Never Broke Again and Bad Bunny for the number one spot.
Globally, Peso Pluma racked up more than 8.5 billion views on YouTube in 2023.
The YouTube chart put YoungBoy Never Broke Again in second place, and Drake, Bad Bunny and Taylor Swift at numbers three, four and five respectively.
The 24-year-old’s hit song “Ella Baila Sola” with the California-based band Eslabón Armado ranked third on the platform’s U.S. Top 10 songs of the year.
The song originally went viral on TikTok and then went on to become the first regional Mexican track to make the Top 10 in the Billboard Hot 100’s entire 65-year history.
“I feel humble and grateful that my music has made it to the top spot on YouTube,” Peso Pluma said in an interview with the Hollywood Reporter.
Born Hassan Emilio Kabande Laija in Jalisco, Pluma grew up in Guadalajara. He dreamt of becoming a soccer star as a boy. He started playing the guitar at 15 by watching YouTube videos and was passionate about hip-hop and reggaeton music. He aimed to become a rapper.
But, as detailed in a recent story from NPR, “he quickly realized his voice — simultaneously gravelly and nasal — wasn’t suited to those styles of music. So he joined the new wave of Mexican Gen Zers who have returned to the traditional country music of their parents and grandparents, putting their own spin on norteñas, corridos and cumbia.”
The artist rose to international stardom this year. He won and was nominated for many awards, including the Billboard Latin Music Awards’ Songwriter of the Year.