HomeCelebrityPeso Pluma is YouTube’s most-viewed artist of the year, beating out Taylor...

Peso Pluma is YouTube’s most-viewed artist of the year, beating out Taylor Swift and Bad Bunny

YoungBoy to take the top spot.

The 24-year-old from Jalisco, Mexico, amassed more than 8.5 billion YouTube views globally this year.

“I feel humble and grateful that my music has made it to the top spot on YouTube. A huge thank you to my musicians and team, my fans, everyone at YouTube and all the people who have made this project possible,” Peso Pluma told the Hollywood Reporter.

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This recognition comes during a year filled with wins for the Mexican singer, whose real name is Hassan Emilio Kabande Laija.

His breakthrough song, “Ella Baila Sola” with Eslabón Armado, ranked third on YouTube’s Top 10 Songs list in the U.S., while “La Bebe (Remix)” with Yng Lvcas took the fourth spot.

“Ella Baila Sola” made history as the first regional Mexican song to reach the Billboard Hot 100 chart, peaking at No. 5. The song also reached No. 1 on Billboard’s Global 200 and spent 19 weeks at No. 1 on Billboard’s Hot Latin Songs chart. The song, now certified 21-times platinum, won top Latin song at the Billboard Music Awards.

YouTube also released its list of trending topics that defined 2023; among them was Peso Pluma at No. 8.

“In 2023, Peso Pluma soared on YouTube, leaving an indelible mark with content that resonated and inspired a generation,” AJ Ramos, YouTube’s head of artist partnerships, Latin music and culture, told the Hollywood Reporter. “A featherweight in name but a heavyweight in impact, Peso Pluma’s journey on YouTube became a testament to the transformative power of authentic storytelling and creative expression.”

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