In the only recent year in which Travis Kelce and the Kansas City Chiefs weren’t playing in the Super Bowl, the N.F.L. star was driving around Los Angeles in early February with his business managers, André and Aaron Eanes, marveling at billboards featuring Dwayne Johnson, the actor and entertainer better known as the Rock.
“Man, I don’t think I’ll ever be as famous as the Rock,” Mr. Kelce said.
His co-managers looked at each other. “We’re like, Yes, you can,” André Eanes said.
The twin brothers had known since Mr. Kelce was at the University of Cincinnati that the 6-foot-5 athletic star with the Marvel-character physique, blue eyes and affable charm had crossover potential.
But let’s be honest. Nobody imagined this.
This was a year even The Rock might envy. Mr. Kelce, a tight end, won the Super Bowl (his second) in February. In March, he hosted “Saturday Night Live.” He’s starred in seven national television commercials.
The podcast he co-hosts with his brother, Jason, is among the most popular on Spotify. He launched a clothing line with his team.